Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 big-name brands, designer labels and high street favourites. Launched in 1993, the company specialises in selling branded beauty products. Our collection includes fragrances, makeup, skincare and hair care essentials, along with a full range of gift sets. Originally focusing on the fragrance market (hence the name!) we went from strength to strength.